Often when we we start to focus on improving something we immediately jump to looking at all the behaviours that need to change to achieve that.
What if we tried a different approach? A smaller, cheaper, less intensive intervention.
What if we just started by doing something as simple as highlighting to people what they are already doing? Could that have any impact?
I saw a great quote the other day from Michael Taggart, one of the co-founders of UK based Foco, a newly launched business communication company specialising in Storytelling.
As part of the launch of their new business he said
“The corporate language of facts and figures isn’t inspiring anyone.
If you want to plant an idea in someone’s head – an idea that will inspire action – you have to wrap it up in a story.
But storytelling has somehow been smothered in the dead hand of turgid press releases, dull websites, jargon-loaded social media updates and self-obsessed blog posts.
Could not agree more.