Everywhere you turn, everyone is talking about storytelling. In the corporate world, sales, social media, the arts, even sports. Everyone is talking about storytelling. As the focus and influence of storytelling continues to grow one of the risks is that as more and more people start telling stories, they miss three of the most vital ingredients for making their stories impactful memorable and meaningful.
I absolutely believe that people own what they create. It is one of the beliefs that guides all of my change work – engage people early in the process, listen to them and let them build and shape the future. It is the most successful way to build ownership and ultimately create and embed lasting change.
Now a study has come out showing that our brains fundamentally look different when we have a choice, to when we don’t.