One of the areas that causes the most debate and difference of opinion in change is the role that incentives and disincentives play in motivating human behaviour.
I am sure we all have examples where blunt, ill designed, incentives or disincentives have failed to drive a desired behaviour, without the support and alignment of other approaches.
However, I saw an interesting example recently that does appear to work by using an incentive/disincentive alone.
A key element in understanding a behaviour, and therefore being able to change it, is understanding cues.
A cue, also called a trigger or a prompt, is something that ‘tells’ us when to perform a certain behaviour.
I was very excited recently to receive my copy of the brand new Irrational Card Game designed by Dan Ariely from Duke University. Very excited for two reasons.
First up, it was the first time I had ever invested in a Kickstarter project. For those of you who don’t know of Kickstarter, it is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of innovative, and imaginative ideas that are brought to life through the direct support of others.