The identity model says our decisions are based on how we see ourselves, and who we believe we are (or want to be). Any time we have a decision to make, we ask ourselves three questions:
- What kind of situation is this?
- What kind of person am I?
- What would someone like me do in this situation?
This concept can be really useful when we are trying to influence someone to change their behaviour – to make a different choice. Let me give you an example.